We really, really, really, really, really, really, like to do excellent Research Projects!

What is an excellent Research Project?

  • Appropriate application of the most sophisticated research design and analytical techniques
  • Smooth Data Collection/Reporting Process
  • Answers the Client's questions
  • Surprises Client with additional insight (not expected)

 

 

GRP Marketing Research Methodologies (The GRP Experience)

Mall
Concept Test
Taste Test
Home Use Test
Pricing
Turf Analysis
Promotional Concept Testing

Mail
Equity Tracking (phone recruit)

International
Package Design
Equity Tracking
Concept/Taste Test

 Phone
Tracking Studies
A&U Studies
Equity Tracking
Promotion Evaluation
Brand Advertising
Media Weight Tracking

Internet
Taste Tests (with mall intercept)
Conjoint/Discrete Choice Personality
Segmentation

 Panel
Segmentation Studies
Need/Gap Studies

Door to Door
Hispanic A&U
Hispanic Equity
Hispanic Taste Test

In Store
Interior Assessment Menu
Evaluation/Optimization