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aim is to make it possible for you to make specific
marketing decisions. We will not overburden you with
information but will make a meaningful selection of the
results obtained and will integrate these with the
relevant users in mind. The presentation of results is
mainly directed towards your problems and questions on
the market.
We supplement your marketing experience by the empirical
results of applied operational research and operational
control. Evaluation studies by means of cost-benefit
analyses are an indication of the effectiveness of the
manner in which you use your marketing instruments.
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