Ray Barber, Founder and CEO
25+ years in Market Research
15 years at Burke
Grew sales from $650,000 in 1996 to over 3.5 million.
Designed/Executed/Analyzed $2 million per year international equity tracking study (14 countries).
Oversaw the initial execution of international research projects (Mexico, UK, Spain, Poland, Russia, China, The Netherlands, India, Egypt).
*BBA and MBA from the University of Texas Austin
Ray.barber@globalresearchpartners.com

Carol Murray, Senior Vice President
25+ years marketing research experience
5+ years with Global Research Partners
Client service responsibilities for Frito-Lay Consumer Insights and Sensory departments
6 years with MarketVision Research
Client service responsibilities for Frito-Lay’s new concept/product research
Concept testing/screening, product taste tests, flavor optimization and early product development: 50+ studies/year.
On-site at Frito-Lay for Consumer Insights and Sensory departments: 5 years
15 years with M/A/R/C Research
Project manager/process director responsibilities: 5 years
Field/validation operations/management responsibilities: 3 years
Field supervisor responsibilities: 5 years
cmurray@globalresearcpartners.com

Barry Davis, Senior Vice President
35+ years marketing research experience
On-site consultant to Frito-Lay for the past 7 years
Senior executive at Gallup, M/A/R/C, Decision Analyst, TNS, and Synovate
Strategic marketing consultant to companies such as KRAFT/General Foods, Playtex, Blockbuster, Hershey, Planters, and Life Savers.

*BBA (Marketing) Texas Tech University
*MBA (Marketing Research) Texas Tech University

*Additional Post Graduate Work at Princeton

Debra Sanders, Vice President
20+ years in Market Research
2 years with Burke
Responsible for overseeing various phases of research project from study design to report presentation.
7 years with J.C. Penney Corporate
Developed and managed on-line interviewing systems in 17 J.C. Penney stores to conduct research with current and potential J.C. Penney Customers.
7 years with Decision Analyst
Developed the company's data collection department to include: Field Department, WATS Center, and Sampling Department.
3 years with M/A/R/C
Responsible for coordination and execution of research projects.
*BBA from the University of Texas

Tony Petrosino, Vice President
8+ Years In Marketing Research
10 Years In Retail and Restaurant Operations
7 years as a strategic marketing consultant to the top CPG, QSR, CDR, and Retail companies such as Burger King, CVS/Pharmacy, Clorox, and Applebee’s.
*BBA (Marketing) UNT
*MSMR Program UTA
tpetrosino@globalresearchpartners.com

Other Key Staff Members:

Michelle Baker, Senior Project Director
15+ years in Market Research
8 years with M/A/R/C
Responsible for the design, direction, implementation and reporting of quantitative market research.
Industry experience includes packaged goods, telecommunications, utilities, high technology and health care.
*BBA from University of Texas at Arlington   

Jennifer Walker, Senior Research Analyst
8+ years in Market Research
1 year with Frito-Lay, Inc.
Supported the Consumer Insights group with analysis, reporting, secondary research, and database management.
2 years with Decision Analyst, Inc.
Experience in MR operations, including editing/coding, data collection, and company website design/maintenance.
MS Market Research (MSMR) from University of Texas at Arlington
*BS Cognitive Science and BA Psychology from University of Texas at Dallas    

Brian Baker, Senior Research Analyst
13+ years database marketing and market research experience
4 years custom Marketing Research with M/A/R/C
Responsible for various marketing research methodologies including sales and advertising analysis, segmentation, and various modeling techniques
4 years Database Marketing with Aegon Direct Marketing Services
Responsible for response and paid models, database customer profiling and data mining, and database segmentation
Have also worked as a Biostatistician, Financial Analyst and Data Mining Analyst
*MBA Rollins College
*MS Statistics Florida State University
*BS Economics Virginia Tech

Patti Albright, Report Processing Director
26+ years with Burke - 10 years as Assistant and Group Manager of Report Processing
Proficient in Quantum Responsible for editing and reformatting data and producing and checking client data tables in Word and Excel.
Responsible for monitoring and coordinating work with subcontractors
*BA in Psychology from the University of Cincinnati
*MBA in Marketing from the University of Cincinnati

Barb Casey , Report Processing Director
31 years with Burke, INC
Responsible for editing, data manipulation and tabulation
Responsible for communicating and coordinating data needs from data suppliers and other subcontractors
Proficient in Quantum
*BA from the University of Cincinnati
*AA Concordia College, Ann Arbor, MI

Sheila Johnson, Administrative Assistant
6 years with Global Research Partners

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