Research Protocols
1) Determine the impact of the brand name on perceived value.
2) Determine the dollar differential in terms of “brand premium” or "brand discount" vs. competitors.
3) Quantify the degree to which core performance outcomes drive value perceptions.
2) Determine the dollar differential in terms of “brand premium” or "brand discount" vs. competitors.
3) Quantify the degree to which core performance outcomes drive value perceptions.
PriceSet is a research technique developed by GRP to solicit consumer opinion about what prices they consider to be appropriate for
a specific concept or product, and to simultaneously estimate overall consumer trial potential.
SMARTLab is a state-of-the-art research facility completely dedicated to in-store shopping research and shopper insight topics and issues. Global
Research Partners, in partnership with one of our major clients, created and perfected this incredible, one-of-a-kind retailing
research environment. Global Research Partners is the only quantitative, survey research firm authorized to offer SMARTLab
to our current and prospective clients.
GRP developed PowerLine to overcome limitations often seen with traditional TURF (Total Unduplicated Reach & Frequency) analysis
for product line decisions. While TURF focuses only on number of people "reached" by a product line, PowerLine takes a multidimensional
approach and examines both breadth and depth of appeal for altenative product lines, in addition to other key diagnostics.
PowerLine
is especially powerful when combined with output from conjoint or discrete choice modeling. In this situation, there can literally
be millions of potential product configurations, and tens of millions of alternative product lines/portfolios of various sizes.
Emotional reactions to brands or other marketing stimuli are often better measured with images than with traditional direct questionning.
GRP has developed and validated a set of photos that allow consumers to describe a brand with a non-verbal, visual approach
that best taps into true inner feelings.
DriveScore provides greater insight into the relationship between attribute performance and key outcome measures such as purchase
intent, customer loyalty, share of purchases, etc. DriveScore is used to determine if changes in attribute perception tend to
generate more upside potential than downside risk, or vice versa.
A decade of research within the Hispanic communities of the U.S. has led GRP to the development of a superior model for
segmenting Hispanics based on their level of acculturation into American society. The "Crisol" (Melting Pot) model uses a time-tested
set of experiences, attitudes, and behaviors to score individuals along a broad continuum of acculturation.
Global Research Partners
Quality. Value. Speed. Pick Three.
TM